Up to the 1990s, raw salmon sushi was not eaten in Japan

Up to the 1990s, raw salmon sushi was not eaten in Japan.

What changed? Norway went on a 10-year marketing campaign to sell Atlantic salmon in the East Asian country. And the plan worked.

Here’s a story 🧵 pic.twitter.com/5egCpJFMno

— Trung Phan (@TrungTPhan) December 28, 2022

from Hacker News https://twitter.com/TrungTPhan/status/1608176899804782592