Ask HN: How to effectively get feedback from users?

It sounds like you're an early stage company - most established companies have the problem of too much feedback.

At the early stage my experience has been:

1. You should install SmartLook, FullStory, or similar to watch users. Qualitative feedback beats quantitative b/c your raw numbers are too low to be useful.

2. Identify key points in the customer journey when you want to collect feedback. For B2B SaaS I ask for feedback via email at these stages:

- When a customer signs up for a trial

- When a customer converts to a paying sub

- When a customer doesn't convert

- After 1-2 months of paying

- When a customer churns

First I'll make sure that I get system-generated emails when these events happen so I can send them manually.

I'll eventually automate sending these emails once volume gets too high. I'll automate them by sending from our app or from a tool like UserList or Intercom.

And when I get feedback I centralize in the tool I'm building (http://www.savio.io) and use it to prioritize what to build next.

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