Adverts That Look at You While You Look at Them

Tesco is introducing Alan Sugar's OptimEyes advertising screens to all 450 of its UK petrol stations. While customers look at the adverts, OptimEyes scans the customers, and feeds data back to the advertisers in real time.



via Infosecurity - Latest News http://www.infosecurity-magazine.com/view/35410/adverts-that-look-at-you-while-you-look-at-them/